The Vice President of Marketing in this remote opportunity will have a unique opportunity to join our client at an early stage in redefining the brand for both the enterprise and consumer products that will soon tie together. This person will oversee the marketing team and will be responsible for defining the overall marketing strategy while we scale at a rapid speed. This individual must have a passion for storytelling through product, a bias for action, and a strong desire to uphold quality.
This role is an extraordinary opportunity to join a fast-growing SaaS startup in a cutting-edge space where you will be a leader to the next phase of growth. Individuals will need to have a proven track record of being a strategic visionary but also willing to roll up their sleeves.
Areas of Focus:
- Develop a clear product marketing vision that ties together our Enterprise and Consumer SaaS products
- Define how the consumer experience will funnel users to our Enterprise product
- Create a strategic plan to refresh branding and messaging; including a website redesign
- Partner with sales leadership to equip sales with collateral to effectively deliver client’s value proposition
- Build out marketing team to align with B2B sales growth
What We’ll Expect from You
- 10+ years of marketing leadership experience in dynamic and rapidly-evolving environments
- Strong background in the technology industry with an emphasis on SaaS or PaaS products
- Demonstrated success in strategic planning and willingness to roll up your sleeves
- Persistent in finding new and creative solutions to solve complex marketing challenges
- Leverages data effectively to inform marketing decisions
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